The book fails big time but five years later, Bitti (Kriti Sanon), the coolest girl in town, buys it one day from the railway station, when she was about to run away after her mother Sheela’s (Seema Pahwa) constant rants over her marriage.
Fearing that she’ll be slammed if he writes the book in his own name, he puts the name of Pritam Vidrohi (Rajkummar Rao), his shy, soft-spoken friend, as the book’s author. After being heartbroken, he writes a book called ‘Bareilly Ki Barfi’ on the girl. Chirag Dubey (Ayushmann Khurrana) runs a printing press in Bareilly, Uttar Pradesh. Bareilly Ki Barfi is about a printing press owner who devises a unique plan to woo the girl he loves but the idea backfires.
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